Community Bank Marketing Manual

Author: William J. Carner
Format: 3-Ring Binder
Frequency: 1 update annually
Price: $499
Plus shipping and handling.
Sales Tax: for NY, TX, DC, CT orders only.

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You can review this product for 30 days. Your annual subscription includes published updates at no additional charge for the 12 month subscription period. At least 1 update is expected. If you cancel your subscription within 30 days of receipt, you will receive a full credit upon return of the product together with a request for cancellation.

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These are competitive times, with banks and nonbanks all going after the same customers. Community banks still have an edge - you're still small and local enough to really know your customers. If you can keep your staff and your marketing programs focused on good customer relationships, your competition can't touch you.

The Sheshunoff Community Bank Marketing Manual helps you do a better job at all this, and more. It's a clear, step-by-step guide to a comprehensive marketing program that makes your customers and your profitability the focus of the entire bank, so every interaction a customer has with your bank will be a good one. The key is offering good service, communicating well with your customers and your staff, and offering the right products. You also want to be sure you're making decisions based on what keeps your bank efficient and profitable, not just reacting to what other institutions may be doing.

The manual offers new ideas for helping you provide quality customer service and the right products that fit your customer's needs, thereby providing more customer satisfaction and increased profits. The manual includes:

A realistic model marketing plan.
A model budget.
Guidance on marketing Internet banking.
Suggestions for cross-selling.
Pricing information.
One-stop financial services ideas.
Guidance for marketing to different generations.
Over 100 examples of newspaper advertisements.
Ideas for promotional programs
Examples of innovative marketing programs that have already been successful in other banks
And much more!

About the Author

William J. Carner, PhD, is the president of Carner Information Resources, Inc., and a senior lecturer of marketing at the University of Texas at Austin. He has over 20 years of experience in the financial services industry, and has consulted for several major corporations. His firm produces the CARNER 401(k) and Defined Benefits CDs. His previous marketing consulting firm, Carner & Associates, Ltd., produced the Bancpen Reports, used by over 2500 financial institutions nationwide.