Marketing Works

Author: The Harrison Company
Format/Frequency of Update: Online with printed user guide/Periodic
Pricing: Please contact our sales representatives to discuss your institution's particular needs at 1-800-456-2340 or e-mail us at marketingworks@sheshunoff.com.

This product requires special handling. To order, please contact a sales representative toll-free at
1-800-456-2340.

Product Brochure*
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MarketingWorks is a strategic, one-of-a-kind marketing tool for community bankers that helps you grow your business, save money, and compete against the big banks–it’s like having your own personal marketing consultant. With MarketingWorks, you can create consistent, targeted, creative, compliant advertising and support materials.

Impressive in both scope and depth, this breakthrough solution to more effective community bank marketing provides more than 2,000 separate documents–from press releases, newspaper advertisements, postcards, statement stuffers, letters, and brochures to radio spots, television scripts, and positioning statements. Each document is professionally designed, complete with attractive placeholder graphic elements. And because the print documents are QuarkXpress files, they are all fully customizable by you or your printer.

You’ll find the answers and ideas you’re looking for concerning most financial services products. The documents work consistently together to present a unified message detailing the many advantages of community banking over giant banking–separating your bank from the growing crowd of national and international poachers in your market.

MarketingWorks is:

Growth-Oriented: Developed to grow revenues and increase market share; enhances cross-sell opportunities to existing customers
Cost Effective: You can license the entire library for less than most banks pay for 2 to 3 print ads from an ad agency
Versatile: Build promotional opportunities across a broad scope of banking business lines using a variety of media
Fast & Efficient: — You can do it yourself and save time and money – 95% of the work has been done for you; all available on the Internet
High Quality (Specifically Targeted Content): No one else has developed a product with such depth and breadth of industry knowledge or knows what works and doesn't work
Exclusive: Lock out competitors and differentiate yourself from the giants

About the Authors
The Harrison Company was founded in 1980 to provide intelligent, industry-specific proprietary advertising and marketing products and services to the community banking industry. The company’s first innovation was MarketingWorks, a one-of-a-kind comprehensive marketing and advertising solution for community banks. For well over 20 years, this widely used resource has remained a foundation product, providing high performing community bankers nationwide with intelligent advertising answers, practical and easy-to-implement creativity, and production-support services.

Through the many years of material change in the financial services industry, The Harrison Company has been there to intelligently and successfully defend market share against all comers with industry leading proprietary marketing products and advice that have always been ahead of the times.

Ask Us About MarketingWorks Today!
For more information and to order, please contact a sales representative toll-free at 1-800-456-2340 or e-mail us at marketingworks@sheshunoff.com. Call us today!

*Requires Adobe Acrobat Reader