Bank Marketing and Advertising Regulatory Compliance Service

Author: Robert Braun
Format/Frequency of Update: 3-Ring Binders/2 Volumes with CD/ Periodic
Price: $499

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Marketing officers need clear, authoritative guidance to help them keep up with the ever-changing marketing compliance rules. And if you're on the compliance side, it can be equally tough to tell which products are affected by a rule change. You need a reliable resource that looks at marketing compliance the way you do – by product.

This manual helps you keep your marketing efforts in line with the requirements, no matter how often the rules change. Each product has its own tabbed section, with all the rules and regulations that impact that product clearly discussed. And every consumer product a bank can offer is included, so you're never at a loss for answers on what you can and can't do in your marketing efforts. For example, if you have a questions about NOW accounts, just look them up and you’ll find all the pertinent regulations right there. Plus, the manual is periodically updated so whether you want to offer a new product, or keep offering an old favorite, you'll always have the most current rules for that product at your fingertips.

Comprehensive– You get all the rules and regulations for every consumer product in one place
Easy to use– Organized by product so you can find answers quickly
Essential product development aid– Know the limits as you develop and price new products
Clearly written– Straightforward explanations, examples, and guidelines make it easier to apply the rules without confusion
Current– Periodic Updates help you minimize compliance risk for both new and existing products.

About the Author

Robert E. Braun is an attorney in private practice specializing in federal banking regulatory issues. Mr. Braun has more than 20 years’ experience as a bank attorney. Formerly, he was in-house counsel to a major New York bank. In addition, he has conducted training seminars for FDIC examiners for many years. He is the author of the Truth in Savings: Regulation DD Compliance Manual (Sheshunoff, August 1992). He also is the author of the Expedited Funds Availability Manual (Warren, Gorham & Lamont, December 1989) and prepares updates to Sheshunoff’s Expedited Funds Availability: Regulation CC Compliance Manual. Mr. Braun also has written articles for bank trade publications and conducted numerous seminars for FDIC examiners, attorneys, bank compliance officers, and others on various bank compliance topics.