NAFCU's Marketing and Advertising Regulatory Guide for Credit Unions

NAFCU’s Marketing and Advertising Regulatory Guide for Credit Unions

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Author: Robert E. Braun
Format/Frequency of Update: 3-Ring Binder with CD/ 3 updates annually
Price: $499
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The Easiest Way for Credit Unions to Keep Every Marketing Effort and Product in Compliance.

Both your members and your examiners want more. Members want more products and services, like share draft accounts, ATMs, home credit union services, and other new services. Meanwhile, the congress and the regulators have given you a lot more consumer rules and regulations to follow, and a lot more attention is being paid to how well you comply.

With so much at stake, you’ll want to be sure you’re working within the rules when you develop new products and advertise your services to members and potential members. That’s the only way to avoid costly and embarrassing compliance problems later.

The Sheshunoff® NAFCU’s Marketing and Advertising for Credit Unions service can help you do just that. It’s a unique service that approaches compliance the way you do – by the products and services you offer. The manual is arranged by product, with every regulation that affects a specific product explained in terms of what you have to do to offer the product and stay in compliance.

There is also help with pricing and naming new products, too.

And the timely updates will help you stay current, no matter how often the rules change.

NAFCU and Sheshunoff both bring many years of expertise in compliance and training to your side. Our team effort assures you of accurate, hands-on guidance in a format every person on your team can use. You’ve got our 30-Day Guarantee and our helpful, knowledgeable support staff to ensure your complete satisfaction.

Try it for Yourself!
You can try Sheshunoff NAFCU’s Marketing and Advertising for Credit Unions without risk. Your cost includes a full year of timely updates. For fast service call 1-800-456-2340, or click above to order.

About the Author

Robert E. Braun is an attorney in private practice specializing in federal banking regulatory issues. Mr. Braun has more than 20 years’ experience as a bank attorney. Formerly, he was in-house counsel to a major New York bank. He is the author of numerous manuals in the regulatory compliance area, including the Truth in Savings: Regulation DD Compliance Manual (Sheshunoff, August 1992). He also is the author of the Expedited Funds Availability Manual (Warren, Gorham & Lamont, December 1989) and prepares updates to Sheshunoff’s Expedited Funds Availability: Regulation CC Compliance Manual. His focus is on how regulatory requirements apply to specific bank functions and products and services. Mr. Braun also has written articles for bank trade publications and conducted numerous seminars for attorneys, bank compliance officers, and others on various bank compliance topics.