Pratt's Federal Advertising & Marketing Law Guide

Pratt's Federal Advertising and Marketing Law Guide

Endorsed by the ABA/ABA Marketing Network

Frequency: 2 updates annually
Price: $499
Plus shipping and handling.
Sales Tax: for NY, TX, DC, CT orders only.

About Your Subscription

You can review this product for 30 days. Your annual subscription includes published updates at no additional charge for the 12 month subscription period. At least 2 updates are expected. If you cancel your subscription within 30 days of receipt, you will receive a full credit upon return of the product together with a request for cancellation.

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You know that developing marketing and advertising materials for a bank is a compliance minefield. Dozens of laws and regulations govern every communication you make to customers and prospects, and most are unique to banking.

You need a better way to deal with this mountain of laws and regulations, and Pratt’s Federal Advertising and Marketing Law Guide is your answer, no matter how big or small your bank.

This Guide lets bank marketers be their own compliance officer and develop campaigns to meet the requirements from the start. Hundreds of your peers already rely on this guide, even if an outside advertising agency does most of the work. Like you, they know that the final responsibility is theirs, and they want to be sure compliance problems aren’t part of the mix.

Here’s what they say they like about Pratt’s Federal Advertising and Marketing Law Guide:

Complete coverage of all the laws and regulations that impact bank advertising and marketing efforts in one place.
Organized so you can find answers by topic or by regulation.
Gives you the full text of the laws and regs, and tells you how to apply them.
Improves the bank marketer’s skills and knowledge in the compliance area.
Endorsed by the ABA Marketing Network.

With new products, more competition, and constantly changing regulations, keeping your marketing and advertising materials in compliance (and your bank out of trouble) is more important than ever. The periodic Updates help you stay current as new products and rules emerge. Your first year of Updates is included with your new subscription.

Try the only marketing compliance guide endorsed by the ABA Marketing Network! Order Pratt’s Federal Advertising and Marketing Law Guide today!

Just click above to order or call us at (800) 456-2340.