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Strategic planning is the best way for a credit union to take control of its destiny, ensuring its survival, prosperity, and ability to continue serving its members. And the best way to get it right is to use the techniques and tools that have been proven to work in credit unions of all sizes and types.
Sheshunoff’s Credit Union Strategic Planning Manual gives you everything you need, including:
Our expert author provides a hands-on approach to helping you do your own strategic planning. The manual gives you scripts and guidelines for your strategic planning sessions, model planning documents to complete at the beginning of the planning process, and proven techniques to help you plan for a future where you have control over your ability to serve your members.
Why pay thousands of dollars to attend a one-time workshop or rely on an outsider for your strategic planning needs? With Sheshunoff's Credit Union Strategic Planning Manual you get everything you need in one affordable package. And it's at your fingertips all year long, so it's easy to develop new plans and change old ones as your needs change.
Circulate the sample plans, use the worksheets to gather information and go through the process, conduct a strategic planning session, follow the models to develop your own strategic plan and strategic marketing plan.
Gary M. Deutsch is the founder and president of BRT Publications LLC. BRT develops research, education and training materials to help industry professionals effectively manage risks while complying with laws and regulations. Gary has trained thousands of financial institution professionals in all aspects of risk management and has written numerous books in the U.S. and Europe on topics such as credit risk, internal audit and compliance with Generally Accepted Accounting Principles. Gary has extensive risk management and internal audit experience through his association with financial institutions of all sizes as well as through his role leading the KPMG financial institution consulting practice in the Mid-Atlantic region. Gary is a licensed CPA in Maryland and has a B.A. in accounting and an MBA in finance from Loyola University Maryland. He has also achieved the Certified Management Accountant, Certified Internal Auditor and Certified Bank Auditor designations. See all works by Mr. Deutsch