Sheshunoff | Pratt bring you the most respected names in the financial services industry. You can rely on their expertise for timely guidance and analysis.See all of our experts
Marketing officers need clear, authoritative guidance to help them keep up with the ever-changing marketing compliance rules. And if you're on the compliance side, it can be equally tough to tell which products are affected by a rule change. You need a reliable resource that looks at marketing compliance the way you do – by product.
This manual helps you keep your marketing efforts in line with the requirements, no matter how often the rules change. Each product has its own tabbed section, with all the rules and regulations that impact that product clearly discussed. And every consumer product a bank can offer is included, so you're never at a loss for answers on what you can and can't do in your marketing efforts. For example, if you have a questions about NOW accounts, just look them up and you’ll find all the pertinent regulations right there. Plus, the manual is periodically updated so whether you want to offer a new product, or keep offering an old favorite, you'll always have the most current rules for that product at your fingertips.
Bonus CD! Upon payment you will receive the companion CD that contains a PDF of the manual, which can be quickly searched for guidance.
Your Satisfaction is Guaranteed. If you’re not totally satisfied with Bank Marketing & Advertising Regulatory Compliance, simply return your shipment within 30 days for a full refund.
Robert E. Braun is an attorney in private practice specializing in federal banking regulatory issues. Mr. Braun has more than 20 years’ experience as a bank attorney. Formerly, he was in-house counsel to a major New York bank. He is the author of numerous manuals in the regulatory compliance area. His focus is on how regulatory requirements apply to specific bank functions and products and services. Mr. Braun also has written articles for bank trade publications and conducted numerous seminars for attorneys, bank compliance officers, and others on various bank compliance topics. See all works by Mr. Braun