Marketing officers need clear, authoritative guidance to help them keep up with the ever-changing marketing compliance rules. And if you're on the compliance side, it can be equally tough to tell which products are affected by a rule change. You need a reliable resource that looks at marketing compliance the way you do – by product.

This manual helps you keep your marketing efforts in line with the requirements, no matter how often the rules change. Each product has its own tabbed section, with all the rules and regulations that impact that product clearly discussed. And every consumer product a bank can offer is included, so you're never at a loss for answers on what you can and can't do in your marketing efforts. For example, if you have a questions about NOW accounts, just look them up and you’ll find all the pertinent regulations right there. Plus, the manual is periodically updated so whether you want to offer a new product, or keep offering an old favorite, you'll always have the most current rules for that product at your fingertips.

• Comprehensive – You get all the rules and regulations for every consumer product in one place.
• Easy to use – Organized by product so you can find answers quickly.
• Essential product development aid – Know the limits as you develop and price new products.
• Clearly written – Straightforward explanations, examples, and guidelines make it easier to apply the rules without confusion.
• Current – Periodic Updates help you minimize compliance risk for both new and existing products.

Bonus CD! Upon payment you will receive the companion CD that contains a PDF of the manual, which can be quickly searched for guidance.

Your Satisfaction is Guaranteed. If you’re not totally satisfied with Bank Marketing & Advertising Regulatory Compliance, simply return your shipment within 30 days for a full refund.

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